Express the spirit of freedom!
The magical clothes of Waddler were literally born out of adventure!
The new family of three moved from cosmopolitan London to South America when their baby boy was a mere year old. Settling in the Andean region the couple designers were first introduced to the wonders of the wool of Bolivia.
Delighted by the cosy alpaca knitwear they saw wrapping the little bodies of the local babies, they decided to create fun designs with this soft, pure wool. All clothes adhere to fair trade standards in 100% baby Alpaca which is one of natures finest natural fibres.
Also very interesting is their own description of the design process (“clunking nineteenth century British machines wash and spin the raw wool”) in an article in the Guardian. In the article Phil describes, amongst other things, their new-found admiration towards a more “natural and free approach to bringing up children, unencumbered by the paranoia and risk-averse culture that plagues western parenting”. Great read and great styling outcome!
This is definitely a product of love…and we love it!